Understand and activate the networks that shape
your brand and market
What do we do?
We mapped out who the stakeholders are that influence themes, industries, and narratives, in order to guide positioning, reputation, and market strategy.
Applications
Influencer Mapping by Topic
Discover who really shapes the conversation in your market.
What is it
Identifying the most relevant influencers on strategic topics for your organization.
As
We analyzed interaction networks, thematic authority, and connections between key actors to map who concentrates attention and legitimacy.
Benefits
- More strategic engagement
- More assertive partnerships
- Intelligent message amplification
Institutional Brand Mapping
Understand how your organization is perceived online.
What is it
Analysis of the brand's position within market networks, media, and strategic stakeholders.
As
We identify connections, clusters of influence, and the circulation of narratives to guide reputation strategy.
Benefits
- More strategic positioning
- Proactive reputation management
- Greater relevance in key ecosystems
Personal Brand Mapping
Position yourself where you want to be.
What is it
Analysis of the presence, influence, and strategic connections of executives and spokespeople in the external environment.
As
We map centrality, reach, interactions, and thematic reputation to guide positioning and personal brand strengthening.
Benefits
- Increased authority
- Greater market credibility
- More influential leaders
Mapping Trends and Markets
Anticipate movements before they become consensus.
What is it
Identifying emerging themes, new clusters of influence, and market dynamics.
As
We analyze growth patterns, emerging connections, and thematic convergences to detect early signs.
Benefits
- Strategic anticipation
- Better decision-making
- Sustainable competitive advantage
Etapas
Netnographic Mapping
We identify who's who, delving into the dynamics of influence between individuals and organizations on any topic and industry, both online and offline.
We create accurate and interactive maps to navigate your strategic networks.
Action plan
Based on our influence maps and together with a multidisciplinary team, we chart detailed paths to guide advocacy, marketing, and external communication campaigns.
Implementation
We execute end-to-end campaigns with renowned experts and cutting-edge technologies to track the impact of your actions, guaranteeing tangible results.
Testimonials
Leonidas Gomes
Director of Nature & Co.
"Ignacio helped our company streamline communication and collaborations through several mappings"
Marcos Leal
Dir. Abbott EMEA
"Ignacio helped my time to strategically understand complex networks in our specific business ecosystem".
Carlos Parente
Founder Midfield Consulting
"I had the opportunity to observe Ignacio's expertise and competence in several projects, when I worked as an executive at Braskem. Its constant updating of multidisciplinary capabilities is impressive and fundamental for companies."