Netnography at the service of innovation

Why hiring Netnographer?


We live in a hyperconnected, noisy and complex world.


Understanding the behavioral dynamics of a digital "otherness" brings in-depth knowledge to the development of products, services and communication campaigns.


We are digital anthropologists with  15 years of consultancy experience mapping digital communities and behavioral movements for key industries.

Benefits

Quali/Quanti research

Multiple sources

Local knowledge

Strategic insights

Services

Dighital Communities

& Tribes

  • Do you need to understand how they think, what they desire and what are the ways to engage specific digital communities of interest?



  • Do you want to create a specific digital community and don't know where to start?


Get a complete x-ray of the digital community you want to impact.




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Consumer &

Patient Journey

  • Understand what the archetypal journey of your consumers and patients is?


  • What are the opportunities for improvement and innovation?


We reconstruct the complete journey of your archetypal consumer, create Personas and suggest innovations and improvements.

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Trends & Innovation

  • What are the short and medium term trends for your segment?



  • What innovations can be implemented?


Using different sources and layers of analysis, we design innovation scenarios to differentiate yourself from your players.


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Some of the projected recently executed

                                                                                                                                                                                                                           (as cofounder and ceo of tree)

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