Monitor Risk Perception

of controversial ingredients and critical topics

What risk does a certain ingredient, technology or theme pose to your brand?

What are the best alternatives and opportunities for innovation?

What is the network of narratives and actors that creates and disseminates risk perceptions?

Measuring risk perception is critical for your business

We live in a hyperconnected and noisy world, where perceptions and emotions create narratives that quickly go viral and change behavior and reputation.

 

We help the areas of product safety, communication and R&D to identify and measure the risk perception of ingredients, technologies and critical topics, as well as suggest alternatives and opportunities for differentiation.


We do this with proprietary technology empowered by AI and an international team experienced in the cosmetics, healthcare, energy, beverage and food industries.


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How Risk Perception Index Works?

Based on 12 years of continuous monitoring of the perceptions of relevant stakeholders (academia, NGOs, associations, influencers, government, etc.) on various ingredients and topics in more than 35 countries, we offer a technology and expert team that measures the risk perception of any ingredient in any country.

We monitor the network of relevant stakeholders on ingredients, technologies and critical topics

Our AI model identifies and classifies mentions according to specific criteria


The customer accesses a dashboard with the index and description of the status of each ingredient/theme

A specialized team delves into the causes and identifies insights to make strategic decisions

What ingredients, technologies, themes or brands would you like to measure and understand in depth?

Request a demo
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