The Hidden Alliance of Innovation

Discover how connections between companies and leaders

shape Brazil's digital future



In this unprecedented study, GarciAIgnacio Network Thinking, in partnership with Rede Líderes Digitais, mapped the flows of leaders who worked in more than 300 digital companies in Brazil over the last 10 years.

Browse the Digital Leaders Network!

The network below illustrates the exchange of executives between digital companies

in Brazil during the last decade.

 

At the center of the network, "digital native" companies stand out, between which there is an intense exchange of executive leaders.


(Use the menu buttons to navigate the network)

How to read the network?



Red: digital companies that stand out for the investments received.


Green: CEOs and CTOs (anonymized).


Purple: digital companies (anonymized).

Links:

  • Works/Worked With".
  • “Works/Worked In”.



Want to know the complete mapping?


Main features of the network

Leaders move through a small world of digital companies.

The flow of leaders (CTOs and CEOs) of digital companies is dominated by a closed circuit of companies such as: Rappi, Mercado Livre, iFood, Loft, 99 and Loggi.


These companies occupy key positions in attracting executives who bring knowledge, good practices and management models specific to digital companies, attracting greater investment.



Isolated clusters make the network less cohesive.

There are several groups of digital companies disconnected from the main circuit, revealing a loose and dense network, which indicates a clear challenge for the development of the Brazilian innovation ecosystem.

What is the challenge for the digital innovation network in Brazil?

The results of this mapping indicate the need to encourage connections between companies and executives, "breaking the bubble" of the closed circuit of digital natives through which the main leaders circulate and creating strategic bridges with digital companies and those in the process of digitalization to expand the business ecosystem.



Garcia Ignacio

Digital Anthropologist and CEO of AI Network Thinking




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